As we continue to track Amazon’s private label and exclusive brand efforts, we have identified 5 new Amazon Exclusive personal care brands that appear to have launched recently. These are all labeled “Our Brands” by Amazon but all appear to be owned by third parties.
The 5 new Amazon Exclusive brands that we have identified are:
1. Shave It – razors (8 items)
2. NATRÄL – essential oils (24 items)
3. Visage Envy – lotions and creams (3 items)
4. Paris & Vine – nail lacquer (2 items)
5. Zitabeth – makeup wipes (1 item)
As always, follow TJI for the latest as we continue to track Amazon’s private label efforts.