Amazon Adds Module Promoting Alexa Devices on Product Pages for Alexa-Enabled Items

As Amazon continues to tweak the design of product pages — for instance, adding new cross-promo units to Our Brand apparel product pages, and adding the new Scout recommendations tool to furniture product pages — we are seeing another new module on some Alexa-enabled product pages.

It’s called “Add Alexa for voice control.” It lists a number of “Alexa devices compatible with this item,” each of which has their own “Add to Cart” button directly on the page. Here’s how it looks:

We’re seeing this module directly below the “Sponsored products related to this item” module and directly above the “Customer questions & answers” area.

In the example above, Amazon has chosen to feature the Fire TV Cube even though it is currently apparently out of stock — an early-rev bug we are sure Amazon will fix.

We’ll continue tracking Amazon’s Alexa hardware and software marketing efforts here at TJI.

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