Amazon/Audi Partnership is a Sign of Things to Come for Amazon Home Services

Audi launched a new electric SUV last night called the e-tron. As part of the announcement, Audi also announced a home charging system installation partnership with Amazon. Per Reuters:

Audi will partner with online retailer Amazon to sell and install home electric vehicle charging systems to buyers of the e-tron, the companies said on Monday. Amazon will deliver the hardware and hire electricians to install them through its Amazon Home Services operation.

Amazon’s partnership with Audi to provide home charging systems is the first time the online retailer has struck such a deal with an automaker, and signals a new front in Amazon’s drive to expand its reach into consumers’ homes beyond the presence of its Alexa smart speakers in living rooms and kitchens.

“We see charging installation as a very important business,” Pat Bigatel, director of Amazon Home Services, told Reuters at Audi’s launch event in San Francisco’s Bill Graham Civic Center.

Our take:

We believe Amazon Home Services is a strategic priority for Amazon since it plays a crucial role in helping Amazon accelerate its efforts to become an ingrained part of home utility and supply chain systems. Electrical systems are a core component of that effort, and car charging is a core component of electrical systems. We would expect to see more partnerships of this nature going forward.

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