Last November, Amazon opened its first Amazon 4-star store in Colorado inside the Park Meadows Mall in Lone Tree, about 20 miles south of downtown. Now, Amazon appears to be preparing to open its first Amazon Books store in Colorado in the Cherry Creek shopping district in Denver.
Amazon Books signs are now hanging on the building at 2787 E 2nd Ave. Windows are still covered in construction paper. Unlike the Amazon 4-star in Lone Tree, which is inside a big mall, the new Amazon Books is in a densely populated commercial zone with heavy foot traffic. The space is on the ground floor of a new eight-story office building that is still being finished.
Initial permits for the new location were first identified by BusinessDen last fall. No opening date has yet been announced by Amazon that we have seen. If the past is any indication, Amazon will open the store without much notice ahead of time.
The Amazon Books in Cherry Creek could become Amazon’s 19th Books store to date (assuming another Amazon Books store under construction doesn’t open first).
While Whole Foods grocery stores represent the majority of Amazon’s physical retail presence by square footage, over the last few years Amazon has been running experiments in new smaller-format physical retail spaces. So far, those have taken the form of Amazon Go automated grocery stores, Amazon Books stores, and Amazon 4-star stores.
The TJI Amazon Physical Retail Map has been updated to include the new location.