TJI Amazon Brand Database

The Independent Global List of Amazon Private Label and Exclusive Brands
Now tracking 128 private label brands and 179 exclusive brands.
Last Updated 18 October 2018
Share

Intro

As one of the largest internet retailers and e-commerce platforms in a growing number of markets around the world, Amazon holds a unique position in an increasing number of retail product categories. Over the last decade, Amazon has introduced a number of private label and exclusive brands, and recently it has accelerated its efforts by bringing to market both many new brands and an increasing number of products offered under them.

The TJI Amazon Brand Database is a starting point for researchers and analysts to navigate the breadth and depth of Amazon’s private label and exclusive brands. For professionals serious about tracking Amazon’s private brand efforts on an ongoing basis, subscribe to TJI Intel, which covers the latest developments across Amazon’s brand portfolio.

The TJI Amazon Brand Database was created and is edited by Justin Smith, Founder of TJI Research. This is an independent, unofficial resource and is updated on an ongoing basis. Please contact us with tips or to let us know of any errors or omissions below. TJI is not affiliated with or endorsed by Amazon.com, Inc.

Contents
Notes on Methodology
Based on our research, each brand below has been listed by Amazon as either “Our Brand,” “Amazon Brand,” or “Exclusive Brand.” Amazon describes both its private label brands (i.e. those owned by Amazon) and its exclusive brands (i.e. those owned by a third party) as “Our Brands” on its websites. However, as far as we can tell, Amazon does not clearly delineate which of “its” brands are private label vs. exclusive, and that is part of what we are trying to clarify here. We have attempted to determine this primarily via trademark records made available by the US, UK, and Indian governments. As a general rule, when an Amazon entity or an entity that appears to be created by Amazon for the purpose of trademark registration (because it lists the same trademark lawyer contact as Amazon trademarks do and does not have any other operations that we can find) is listed as the trademark owner, we default to “private label” below. When other entities are listed as the trademark owner, we default to “exclusive” below. When we are unclear whether a trademark exists or who its owner is, we default to “exclusive,” except if Amazon clearly states it is an “Amazon Brand,” in which case we default to “private label.” This is an independent, unofficial resource and is updated on an ongoing basis. Please contact us with tips or to let us know of any errors or omissions below.

 

Americas
US
Clothing, Shoes, and Accessories Brands
206 Collective men’s and women’s dress and casual shoes Amazon Private Label
28 Palms men’s casual clothing Amazon Private Label
7Goals women’s athletic clothing Amazon Private Label
A for Awesome children’s clothing Amazon Private Label
A.Dasher women’s sweaters and tops Amazon Exclusive
Abie women’s maternity clothing Amazon Exclusive
Accsa women’s and children’s headwear Amazon Exclusive
Amazon Collection men’s and women’s jewelry Amazon Private Label
Amazon Essentials wide variety of men’s and women’s clothing Amazon Private Label
Arabella women’s lingerie and sleepwear Amazon Private Label
Austin Mill men’s formalwear Amazon Exclusive
Badger Smith men’s casual shirts Amazon Exclusive
Beautiful Nomad women’s swimwear and accessories Amazon Exclusive
Blue Rainbow women’s denim Amazon Exclusive
Boxpleats men’s jackets, shirts, and pants Amazon Exclusive
Brooke Mille women’s tops and dresses Amazon Exclusive
Buttoned Down men’s dress shirts and sweaters Amazon Private Label
Cable Stitch women’s sweaters and dresses Amazon Private Label
Camp Moonlight women’s tops and tees Amazon Private Label
Cashmere Addiction women’s sweaters Amazon Exclusive
Casual Terrains men’s casual and vintage shirts Amazon Exclusive
Celebrate 365 Halloween themed clothing Amazon Exclusive
Chain Stitch men’s casual shirts Amazon Exclusive
Charming Dove women’s nightwear Amazon Exclusive
Clifton Heritage men’s dress shirts Amazon Private Label
Coastal Blue women’s swimwear Amazon Private Label
Comfort Denim Outfitters men’s denim Amazon Private Label
Common District men’s outerwear Amazon Private Label
Core 10 women’s athletic clothing Amazon Private Label
Cotton Addiction women’s tops Amazon Exclusive
Crafted Collar men’s dress clothing Amazon Private Label
Daily Ritual women’s clothing Amazon Private Label
Daisy Drive women’s pants, tops, and dresses Amazon Private Label
Dayana women’s swimwear Amazon Private Label
Denim Bloom women’s denim Amazon Private Label
Denim Crush women’s denim Amazon Private Label
Denim Garage Classics men’s denim Amazon Private Label
Ella Moon women’s tops, dresses, and sweaters Amazon Private Label
Emma Riley girls’ dresses Amazon Private Label
Essentialist women’s dresses, tops, and skirts Amazon Private Label
Feetalk socks Amazon Exclusive
Filgate leather belts and wallets Amazon Private Label
First Stop women’s outerwear Amazon Exclusive
Flying Ace men’s casual clothing Amazon Private Label
Franklin & Freeman men’s dress shoes Amazon Private Label
Franklin Tailored men’s suits and dress clothing Amazon Private Label
Good Brief men’s underwear and casual clothing Amazon Private Label
Goodsport women’s and men’s activewear Amazon Private Label
Goodthreads men’s shirts, shorts, and pants Amazon Private Label
HALE women’s pants, skirts, and jackets Amazon Private Label
Halina Athletics women’s activewear Amazon Exclusive
Haven Outerwear women’s coats and jackets Amazon Private Label
Hayden Rose casual women’s clothing Amazon Private Label
House of Boho women’s belts Amazon Private Label
Indigo Society women’s denim Amazon Private Label
Isle Bay Linens men’s casual clothing Amazon Private Label
James & Erin women’s tops, dresses, and sweaters Amazon Private Label
Jump Club men’s athletic clothing Amazon Private Label
Kailee Athletics women’s plus size athletic clothing Amazon Private Label
Kid Nation children’s clothing Amazon Private Label
Kold Feet men’s and women’s socks Amazon Private Label
Kosy Komfort men’s and women’s socks Amazon Exclusive
Lark & Ro women’s tops, dresses, and outerwear Amazon Private Label
Leather Architect wallets and bags Amazon Private Label
Lily Parker women’s denim Amazon Private Label
Lumberfield men’s and women’s outerwear Amazon Exclusive
Madeline Kelly women’s intimate apparel Amazon Private Label
Madison women’s denim Amazon Private Label
Mae women’s intimate apparel Amazon Private Label
Mariella Bella women’s tops, tees, and dresses Amazon Private Label
Marina Threads women’s swimwear Amazon Exclusive
MEHEPBURN women’s outerwear Amazon Exclusive
Mint Lilac women’s athletic clothing Amazon Private Label
Mirry women’s and men’s clothing Amazon Exclusive
Moon and Back baby clothing Amazon Private Label
Nothing But Denim men’s denim Amazon Private Label
Oak Leathers leather bags Amazon Exclusive
Obsidian sunglasses Amazon Private Label
Ocean Blues women’s swimwear Amazon Private Label
OCM women’s activewear Amazon Exclusive
OLIEYE men’s and women’s sunglasses Amazon Exclusive
Orchid Row women’s hats and accessories Amazon Private Label
Otterline men’s and women’s outerwear Amazon Exclusive
Outdoor Ventures men’s and women’s outerwear Amazon Private Label
Painted Heart women’s tops, tees, and skirts Amazon Private Label
Paris Sunday women’s skirts, dresses, and coats Amazon Private Label
Peace Love Maxi women’s dresses and jumpsuits Amazon Private Label
Peak Velocity men’s active wear Amazon Private Label
Peplum Pointe women’s sweaters and shirts Amazon Exclusive
Plumberry women’s dresses and skirts Amazon Private Label
Proform Apparel men’s active wear Amazon Exclusive
Quality Durables Co. men’s denim, pants, and shirts Amazon Private Label
Radhype men’s active wear Amazon Exclusive
Rebel Canyon men’s and women’s leisure clothing Amazon Private Label
Romantic Dreamers women’s tops and dresses Amazon Private Label
Royal Matrix men’s and women’s outerwear Amazon Exclusive
Rugged Mile Denim men’s denim Amazon Private Label
Runyon Athletics men’s and women’s activewear Amazon Exclusive
Savoir Faire Dresses women’s dresses Amazon Private Label
Scout + Ro children’s clothing Amazon Private Label
Selene women’s sleepwear Amazon Private Label
Serene Bohemian women’s tops Amazon Private Label
Signature Society women’s tops and dresses Amazon Private Label
Silly Apples baby clothing Amazon Private Label
Simple Joys by Carter’s children’s clothing Amazon Exclusive
Smitten women’s leggings Amazon Private Label
Social Graces women’s formalwear Amazon Private Label
Society New York women’s dress clothing and hand bags Amazon Private Label
Something For Everyone men’s and women’s casual clothing Amazon Private Label
Spotted Zebra girls’ clothing Amazon Private Label
Sprout Star children’s clothing Amazon Private Label
StarMomee maternity clothing Amazon Exclusive
Starter men’s and women’s clothing Amazon Exclusive
Stocking Fox women’s stockings Amazon Private Label
Suite Alice women’s dress clothing Amazon Private Label
Sunset City women’s beachwear Amazon Exclusive
The Cambridge Collection women’s formalwear Amazon Private Label
The Casual Grey women’s outerwear Amazon Private Label
The Fix women’s shoes and accessories Amazon Private Label
The Lovely Tote Co women’s handbags Amazon Private Label
The Luna Coalition women’s dresses and jumpsuits Amazon Private Label
The Plus Project men’s and women’s plus size clothing Amazon Private Label
The Portland Plaid Co men’s and women’s outerwear Amazon Private Label
The Slumber Project men’s and women’s sleepwear Amazon Private Label
Thirty Five Kent men’s shirts and sweaters Amazon Private Label
Toes In a Blanket men’s and women’s socks Amazon Private Label
Touch of Leather leather bags Amazon Exclusive
Trailside Supply Co men’s outdoor clothing Amazon Private Label
Trek Support insoles and pads Amazon Exclusive
Trimthread men’s shirts and jackets Amazon Exclusive
True Angel women’s tops and sweaters Amazon Private Label
Ugly Fair Isle men’s and women’s sweaters Amazon Private Label
Under Zero women’s headwear and accessories Amazon Exclusive
Velvet Rope women’s dresses and skirts Amazon Private Label
Wild Meadow women’s dresses Amazon Private Label
Wild Oasis Beachwear women’s beachwear Amazon Exclusive
Wood Paper Company men’s shirts, pants, and outerwear Amazon Private Label
XoDo Intimates women’s intimate apparel Amazon Private Label
Food Brands
365 Everyday Value variety of grocery products WFM Private Label
Amazon Elements vitamins, supplements, and baby wipes Amazon Private Label
AmazonFresh coffee Amazon Private Label
Atlas Maple syrup Amazon Exclusive
Corner One Coffee coffee Amazon Exclusive
Crave Coffee coffee Amazon Exclusive
Daily Fresh nuts Amazon Exclusive
Eternae by Nature plant-based “superfoods” Amazon Exclusive
Fruit Stand dehydrated fruit Amazon Exclusive
Happy Belly coffee and nuts Amazon Private Label
LoveSome packaged food Amazon Exclusive
Mighty Seed Hemp Co hemp seeds Amazon Exclusive
My Coffee coffee and coffee makers Amazon Exclusive
Red Belle Farms canned vegetables Amazon Exclusive
Sol Nuts nuts Amazon Exclusive
Tara’s caramels Amazon Exclusive
Whole Foods Market variety of grocery products WFM Private Label
Wickedly Prime snack foods Amazon Private Label
Furniture Brands
Now House by Jonathan Adler modern furniture and home decor Amazon Exclusive
Rivet mid-century modern furniture Amazon Private Label
Stone & Beam modern furniture Amazon Private Label
Healthcare and Beauty Brands
All-Health first aid products Amazon Exclusive
Azalea pads and tampons Amazon Exclusive
Basic Care OTC medicines Amazon Exclusive
Beauty America cosmetics products Amazon Exclusive
Beauty Rules cosmetics products Amazon Exclusive
Bee Adored personal care products Amazon Exclusive
Bellacotton personal care products Amazon Exclusive
Challenge by GNC nutritional supplements Amazon Exclusive
Enraged Nutrition nutritional supplements Amazon Exclusive
Flexatarian nutritional supplements Amazon Exclusive
FocusOn cosmetics products Amazon Exclusive
HairRx hair care products Amazon Exclusive
Junetics creams and cleansers Amazon Exclusive
Kallea personal care products Amazon Exclusive
Love & Care infant formula Amazon Exclusive
Metatrition nutritional supplements Amazon Exclusive
Mountain Falls health, beauty, and personal care products Amazon Exclusive
Nature’s Wonder vitamins and supplements Amazon Exclusive
NATRÄL essential oils Amazon Exclusive
Nutrius facial soaps and scrubs Amazon Exclusive
OWN PWR nutritional supplements Amazon Private Label
P2N Peak Performance Nutrition nutritional supplements Amazon Exclusive
Paris & Vine nail lacquer Amazon Exclusive
Pure by Nature vitamins and supplements Amazon Exclusive
Pure Emu creams and cleansers Amazon Exclusive
Revly vitamins Amazon Private Label
Shave It razors Amazon Exclusive
Smile 360 oral care products Amazon Exclusive
SoundHealth OTC medicines Amazon Exclusive
Tatu cosmetics products Amazon Exclusive
Thrive! For Life krill oil Amazon Exclusive
True Care adult incontinence pads Amazon Exclusive
Visage Envy lotions and creams Amazon Exclusive
Wellness Basics OTC medicines Amazon Exclusive
WellWear braces and wraps Amazon Exclusive
Zitabeth makeup wipes Amazon Exclusive
Household Goods Brands
Alphabetz baby accessories Amazon Exclusive
AmazonBasics large variety of household items Amazon Private Label
Breezeo fabric softeners Amazon Exclusive
Cleaning Wiz household cleaning Amazon Exclusive
Earth+Eden diapers Amazon Exclusive
Form + Function soaps and hand sanitizers Amazon Exclusive
Geo Baby baby products Amazon Exclusive
Mama Bear baby products Amazon Private Label
P.O.V. personal care products Amazon Exclusive
Pinzon sheets and towels Amazon Private Label
Presto! health and household cleaning Amazon Private Label
Scent Celebrations air fresheners Amazon Exclusive
Solimo everyday and household goods Amazon Private Label
Spacology lotions Amazon Exclusive
Industrial Brands
Simply Deliver food and beverage containers Amazon Exclusive
Simply Floors floor cleaning and resoration Amazon Exclusive
SupplyMaster nitrile and vinyl gloves Amazon Exclusive
Pet and Animal Product Brands
Dogg Cookie dog treats Amazon Exclusive
Olaganics dog food supplements Amazon Exclusive
Pet Craft Supply Co. dog and cat toys and apparel Amazon Exclusive
Simply Perfection premium dog food Amazon Exclusive
Wag dog food Amazon Private Label
Whole Paws dog treats WFM Exclusive
Zoeez Naturals dog food supplements Amazon Exclusive
Canada
Clothing, Shoes, and Accessories Brands
Amazon Essentials wide variety of men’s and women’s clothing Amazon Private Label
Buttoned Down men’s dress shirts and sweaters Amazon Private Label
Cashmere Addiction women’s sweaters Amazon Exclusive
Coastal Blue women’s swimwear Amazon Private Label
Cotton Addiction women’s tops Amazon Exclusive
Ella Moon women’s tops, dresses, and sweaters Amazon Private Label
Goodthreads men’s shirts, shorts, and pants Amazon Private Label
HALE women’s pants, skirts, and jackets Amazon Private Label
Hayden Rose casual women’s clothing Amazon Private Label
James & Erin women’s tops, dresses, and sweaters Amazon Private Label
Lark & Ro women’s tops, dresses, and outerwear Amazon Private Label
Madison women’s denim Amazon Private Label
Mae women’s intimate apparel Amazon Private Label
Paris Sunday women’s skirts, dresses, and coats Amazon Private Label
Peace Love Maxi women’s dresses and jumpsuits Amazon Private Label
Quality Durables Co. men’s denim, pants, and shirts Amazon Private Label
Simple Joys by Carter’s children’s clothing Amazon Exclusive
Starter men’s and women’s clothing Amazon Exclusive
The Fix women’s shoes and accessories Amazon Private Label
Wood Paper Company men’s shirts, pants, and outerwear Amazon Private Label
Furniture Brands
Stone & Beam modern furniture Amazon Private Label
Household Goods Brands
AmazonBasics large variety of household items Amazon Private Label
Pinzon sheets and towels Amazon Private Label
Solimo everyday and household goods Amazon Private Label
Spacology lotions Amazon Exclusive
Mexico
Household Goods Brands
AmazonBasics large variety of household items Amazon Private Label
Pinzon sheets and towels Amazon Private Label
Europe
UK/DE/ES/FR/IT
Automotive Brands
Auto Companion car accessories Amazon Exclusive
Glart car care Amazon Exclusive
MAXTOOLS car tools Amazon Exclusive
Zen Air automotive air fresheners Amazon Exclusive
Clothing, Shoes, and Accessories Brands
Amy’s women’s intimate apparel Amazon Exclusive
Aurique women’s activewear Amazon Private Label
Bellinella women’s maternity clothing Amazon Exclusive
Ben & Lea children’s clothing Amazon Exclusive
Berydale women’s tops, shoes, and bags Amazon Exclusive
Blueblack men’s and women’s dress shirts Amazon Exclusive
Care baby clothing Amazon Exclusive
CareTec rain gear for kids Amazon Exclusive
Eisend girls’ dresses Amazon Exclusive
Fabtastics children’s clothes and household items Amazon Exclusive
Find men’s and women’s clothing Amazon Private Label
Happy Girls girls’ clothing Amazon Exclusive
Hem & Seam men’s dress pants Amazon Private Label
Hikaro men’s and women’s clothing Amazon Private Label
Intimuse women’s activewear Amazon Exclusive
Iris & Lilly women’s lingerie Amazon Private Label
James Tyler men’s jackets, pants, and shorts Amazon Exclusive
Julius Hüpeden country themed clothing Amazon Exclusive
Kings on Earth men’s and women’s jackets Amazon Exclusive
Lower East men’s clothing Amazon Exclusive
Magic Kids children’s clothing Amazon Exclusive
Meraki men’s and women’s clothing Amazon Private Label
Mia & Mimi women’s pants Amazon Exclusive
Miami Beach Swimwear men’s, women’s, and kids’ swimwear Amazon Exclusive
Mick Morrison men’s intimate apparel and shirts Amazon Exclusive
MLT Belts & Accessories belts and accessories Amazon Exclusive
Mount Hood men’s, women’s, and children’s hats Amazon Exclusive
My Way men’s, women’s, and children’s clothing Amazon Exclusive
NIZZIN men’s and women’s outerwear Amazon Exclusive
Red Wagon children’s clothing and shoes Amazon Exclusive
Redford men’s and women’s shirts Amazon Exclusive
RTS men’s belts Amazon Exclusive
Swing women’s dresses Amazon Exclusive
Truth & Fable women’s clothing and shoes Amazon Private Label
Tube Rider children’s swimear Amazon Exclusive
Twins baby clothing Amazon Exclusive
Food Brands
Fresh & Wild fruits, nuts, and other groceries WFM Private Label
Happy Belly fruits, nuts, and coffee Amazon Private Label
Solimo coffee and tea Amazon Private Label
Whole Foods Market variety of grocery products WFM Private Label
Wickedly Prime snack foods Amazon Private Label
Furniture Brands
Furniture 247 furniture Amazon Exclusive
INFINIKIT furniture Amazon Exclusive
Healthcare and Beauty Brands
Amfit Nutrition nutritional supplements Amazon Private Label
Household Goods Brands
AmazonBasics large variety of household items Amazon Private Label
Barbec-U grills and charcoal Amazon Exclusive
Bruzzzler grilling accessories Amazon Exclusive
Deco Company blinds Amazon Exclusive
Eono Essentials household goods Amazon Private Label
FA Sports sporting goods Amazon Exclusive
Flashstar electronics accessories Amazon Exclusive
iOTA computers and software Amazon Exclusive
Levivo household goods Amazon Exclusive
Luxum custom blinds Amazon Exclusive
Mama Bear household goods Amazon Private Label
Mamatoy toys Amazon Exclusive
McPaint paint Amazon Exclusive
Pinzon sheets and towels Amazon Private Label
Presto! paper products Amazon Private Label
Rivet towels and linens Amazon Private Label
Stone & Beam towels and linens Amazon Private Label
Timbus faucets Amazon Exclusive
Tummy Tub bath toys Amazon Exclusive
Ultrakidz children’s toys and clothing Amazon Exclusive
Ultranatura household goods Amazon Exclusive
Ultrasport sporting goods Amazon Exclusive
Ultratec electronics and household goods Amazon Exclusive
Ultrawork tools Amazon Exclusive
Umi household goods Amazon Exclusive
Asia/Pacific
India
Clothing, Shoes, and Accessories Brands
Aalia sarees Amazon Exclusive
AKA CHIC women’s shirts and pants Amazon Exclusive
Arthur Harvey men’s dress shirts Amazon Private Label
Centrino men’s shoes Amazon Exclusive
Cloth Theory men’s and women’s casual clothing Amazon Exclusive
Diverse men’s dress and casual clothing Amazon Exclusive
Elaisha girls’ clothing Amazon Exclusive
Endeavor men’s and women’s outerwear Amazon Exclusive
GET IN men’s polo shirts Amazon Exclusive
House & Shields men’s casual clothing Amazon Private Label
Indigo traditional women’s kurtas Amazon Exclusive
Indi lite women’s kurtas Amazon Exclusive
Myx women’s kurtas and bottoms Amazon Private Label
Nayak men’s kurtas Amazon Exclusive
Pink by Juniper contemporary women’s kurtas Amazon Exclusive
Prowl by Tiger Shroff men’s athletic wear Amazon Exclusive
RJCo men’s athletic wear Amazon Exclusive
Samson outdoor footwear Amazon Exclusive
StyleVille.in women’s shirts and tops Amazon Exclusive
Symbol western men’s and women’s clothing Amazon Private Label
Ultimo women’s intimate apparel Amazon Exclusive
Womanista traditional women’s clothing Amazon Exclusive
Xessentia men’s dress and casual clothing Amazon Exclusive
Electronics Brands
10.or mobile phones Amazon Exclusive
Food Brands
Vedaka spices and seeds Amazon Private Label
Household Goods Brands
AmazonBasics large variety of household items Amazon Private Label
Presto! household goods Amazon Private Label
Solimo household goods, groceries Amazon Private Label
China
Household Goods Brands
Amazon Collection jewelry Amazon Private Label
AmazonBasics large variety of household items Amazon Private Label
Japan
Food Brands
Happy Belly food and beverages Amazon Private Label
Wickedly Prime food Amazon Private Label
Household Goods Brands
Amazon Collection jewelry Amazon Private Label
AmazonBasics large variety of household items Amazon Private Label
Mama Bear diapers Amazon Private Label
Presto! variety of household items Amazon Private Label
Solimo variety of household items; foods Amazon Private Label
Australia
Household Goods Brands
AmazonBasics large variety of household items Amazon Private Label
Singapore
Household Goods Brands
AmazonBasics large variety of household items Amazon Private Label
Additional Notes
  • Several Amazon private brands, including North Eleven (clothing), Pike Street (linens), Denali (tools), and Strathwood (furniture), have been discontinued and so do not appear in the list above.
  • Several brands labeled by Amazon.in as “Exclusive Brands” have not been included because we have found them to be for sale by what appear to be other legitimate sellers.
  • Amazon Netherlands, Amazon Brazil, and Amazon Turkey are not included because we have not found any Amazon private label products for sale in those Amazon country stores yet.