Last year, Amazon launched Fresh, its grocery delivery service, in Japan. Since then, Walmart and Rakuten partnered to take on Amazon in grocery delivery, though the service hasn’t launched that we’ve seen. (Walmart also owns Seiyu, a top supermarket chain in Japan, but is reportedly interested in selling it due to slow growth.)
Amazon Fresh Japan’s coverage area has been growing since launch. Initially, it covered a half dozen districts in Tokyo. Now, Amazon Fresh Japan delivers to “18 districts and 2 cities in Tokyo, 17 districts within 2 cities in neighboring Kanagawa Prefecture, and 2 cities in Chiba Prefecture.” Amazon says it delivers over 10,000 foods and daily necessities.
And Amazon is continuing to grow its Amazon Fresh Japan staff as well. Per Amazon.jobs, we are seeing several Amazon Fresh Japan listings:
- Senior Product Manager, Customer & Delivery Experience
- Vendor Manager, Grocery
- Brand Specialist, Grocery
- Buyer, Grocery
- In-Stock Manager, Amazon Fresh
- Area Manager, Fresh
Grocery is an extremely tough nut to crack, with low food prices, low delivery prices, and highly perishable inventory. We’ll be tracking Amazon’s Japanese grocery efforts as they continue to invest in this market.