Last year, Amazon launched Instant Pickup at five locations on US college campuses where it was already operating regular Pickup Locations. The service allowed customers to order certain items and then retrieve them a short time later from nearby lockers, somewhat akin to a vending machine that you could order online from and then go pickup yourself. Amazon made available items like phone chargers, snacks, and drinks, which were placed in the lockers by an Amazon staffer after the order was placed.
“I want to buy a can of coke because I’m thirsty,” Ripley MacDonald, Amazon’s director of student programs, said at the time. “There’s no chance I’m going to order that on Amazon.com and wait however long it’s going to take for that to ship to me.”
Today, Amazon said it has ended the program. Its regular Pickup Locations efforts will continue at these locations.
Instant Pickup was an interesting experiment for Amazon to test out stocking items that fit the impulse purchase scenario at its Pickup Locations.
Since last year, Amazon has expanded its retail efforts substantially, through the growth of Amazon Books, the launch of Amazon Go stores in Seattle and Chicago, and the launch of the first Amazon 4-star store in New York City.