Just as Amazon is expanding its private label health and personal care products lineup as part of its overall efforts to expand its private label selection, Amazon is also expanding its assortment of baby products across brands, we are seeing.
The new products are launching under Amazon’s Mama Bear, Solimo, Amazon Elements, Amazon Essentials, Silly Apples, and Moon and Back brands. Here are a few examples of products we are seeing:
- Amazon Essentials Baby 6-Pack Long-Sleeve Bodysuit
- Amazon Essentials Baby 6-Pack Short-Sleeve Bodysuit
- Amazon Essentials Baby Girls 4-Pack Pull-on Pant
- Amazon Elements Updated Formula Baby Wipes
- Mama Bear Silicone Feeder
- Solimo Baby Oil Gel with Aloe & Vitamin E
- Solimo Sleepy Time Bubble Bath
- Solimo Tear-Free Baby Hair and Body Wash
- Solimo Tear-Free Baby Shampoo
- Solimo Teething Loops
We are also seeing many new baby apparel items under Amazon’s Silly Apples and Moon and Back brands.
Amazon now sells “Our Brand” items under 135 private label brands and over 330 Amazon Exclusive brands. For more on Amazon’s private label efforts, subscribe to TJI Briefing and check out the TJI Amazon Brand Database.