Expanding its push into the private label vitamin and supplement market, Amazon has launched three new kids vitamins products under its Mama Bear brand. The new items are:
- Mama Bear Kids Vitamin C Gummies (60 count, $14.49)
- Mama Bear Kids Multivitamin Gummies (60 count, $14.49)
- Mama Bear Kids Calcium Gummies (60 count, $14.49)
Amazon recently launched 10 new adult vitamin products under the Amazon Elements brand as well. Other brand owners in the kids vitamin market include Bayer (which owns the Flintstones and One a Day brands), SmartyPants, and Rainbow Light.
Stay tuned to TJI for the latest developments as Amazon continues to expand its private label efforts.