Amazon Launches AmazonBasics Line of Private Label Automotive Supplies in UK and Europe

Amazon has quietly launched a new line of AmazonBasics car care supplies in the UK and Europe, we have found. While it has not yet launched these products in the US, the move signals that Amazon may be moving further into the private label automotive supplies and accessories market in 2019.

Here are the new AmazonBasics automotive care products we are seeing for sale in the UK and Europe:

Leading brands that make similar products in the US include Turtle Wax, Armor All (owned by Spectrum Brands), Rain-X (owned by ITW Global Brands), Meguiar’s, and many more.

None of the new AmazonBasics car care items have reviews yet, so it appears they just launched.

In September, Amazon launched AmazonBasics private label motor oil, we found. In October, it expanded its lineup of conventional and synthetic automotive motor oils.

Amazon is also hiring dozens of engineers and designers to develop its Alexa automotive efforts. Similar to its efforts in the home, if Amazon can take over some or all of the control systems in the car, that would allow greater opportunities to integrate other Amazon services, including supply fulfillment.

Stay tuned to TJI as we continue to follow Amazon’s automotive efforts.

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