Amazon Launches AmazonBasics Private Label Synthetic Motor Oil

Further expanding into automotive supplies, Amazon has launched its first private label motor oil products.

The new AmazonBasics Full Synthetic Motor Oil variants come in 5W-20, 5W-30, and 0W-20 configurations, each in either 5 quart or a 6-pack of 1 quart quantities. Prices range from $20-$25.

Currently, the top motor oil brands on Amazon by search ranking and review volume include Castrol, ValvolineHavoline, Pennzoil, Mobil 1, Quaker State, Royal Purple, and Briggs & Stratton, with Castrol 03057 GTX MAGNATEC 5W-30 Full Synthetic Motor Oil getting the Amazon “Best Seller” ribbon as of today.

In our spot checks, the top advertisers for motor oil queries on Amazon’s US store include Castrol (with both a headline search ad and a sponsored product listing), Shell, and Valvoline.

According to the product label provided, Amazon’s new private label motor oils are supplied by Warren Distribution, which is headquartered in Omaha, Nebraska. Warren’s brand portfolio includes MAG 1, Polar, ACCEL Premium, Craftsman Lubricants, and Gumout, in addition to its private label efforts, according to its website.

The product listing states that its “Date First Available” was July 23, but many Vine reviews have just been posted within the last week. AmazonBasics Synthetic Motor Oil is also now listed second in the “Hot New Releases” section of Amazon’s Motor Oils hub page.

We predict further developments from Amazon on the private label automotive supplies front in the coming months. Stay tuned to TJI for the latest developments.

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