Last month, we tracked Amazon’s launch of its first private label motor oils. At the time, it launched 5W-20, 5W-30, and 0W-20 full synthetic variants. A week later, Amazon added full synthetic 0W-40.
Now, Amazon has also launched several conventional private label motor oils. As of today, Amazon has 5W-30, 10W-30, 10W-40, 20W-50, and 5W-20 conventional variants available for sale.
In addition, Amazon has launched high mileage synthetic blends in 10W-30, 10W-40, 5W-20, and 5W-30 variants. It has also launched high mileage full synthetic formulations in 10W30, 5W-20, and 5W-30. Finally, Amazon also released a 5W-40 full synthetic variant.
Vine reviews for the conventional and high mileage synthetic blends are coming in as of yesterday.
Amazon is selling a 5-quart jug of its conventional 10W-30 motor oil for $16.99. For comparison, Valvoline Daily Protection SAE 10W-30 Conventional Motor Oil – Easy Pour 5qt sells for $17.87 on Amazon.
Amazon’s private label motor oils made a splash upon their launch several weeks ago. Amazon’s full synthetic 0W-20 variant has climbed to #31 on Amazon’s best selling motor oils list. AmazonBasics motor oil is also prominently featured in the Top Rated and Most Wished For sections of Amazon’s Motor Oils hub page, along with items from Shell, Castrol, Valvoline, and others.
Like its full synthetic oils, Amazon’s new conventional private label motor oils are supplied by Warren Distribution, according to the product label provided. Warren Distribution is headquartered in Omaha, Nebraska. Its brand portfolio includes MAG 1, Polar, ACCEL Premium, Craftsman Lubricants, and Gumout, in addition to its private label efforts, according to its website.
We expect further developments from Amazon on the private label automotive supplies front in the coming months. Stay tuned to TJI for the latest developments.