As Amazon continues to expand its private label food and beverage efforts, it has for the first time launched private label salsas, vinegars, and mustards, we are seeing.
Four salsa products have launched under the Solimo brand. They are:
- Solimo Traditional Medium Salsa
- Solimo Traditional Hot Salsa
- Solimo Traditional Mild Salsa
- Solimo Hot Chunky Salsa
In addition, four oils and vinegar products have launched under Amazon’s Happy Belly brand:
- Happy Belly Vegetable Oil
- Happy Belly Canola Oil
- Happy Belly White Distilled Vinegar
- Happy Belly Red Wine Vinegar
Finally, Amazon has also launched three mustard products under its Happy Belly brand as well:
Following our findings in recent weeks that Amazon was launching private label milk, dairy, energy drinks, and coconut water products under its Happy Belly and Solimo brands, we have been observing signals that Amazon is planning to further invest in and expand its private label food and beverage offerings in the form of new job posts focused on these roles.
Amazon has been growing its private label food & beverage offerings under a portfolio of brands, including Happy Belly, Solimo, AmazonFresh, and Wickedly Prime. The selection offered within these brands has significantly increased over the last several months.
Amazon now sells “Our Brand” items under 130+ private label brands and 400+ Amazon Exclusive brands. For more on Amazon’s private label efforts, subscribe to the TJI Amazon Briefing and check out the TJI Amazon Brand Database.