Amazon continues to broaden its Solimo private label brand. Solimo thus far has been positioned as a value brand option for household essentials like toilet paper. Now, Amazon is expanding it further into the food and grocery category with the launch of Solimo brand crackers, tea, and granola bars.
First, Amazon is going after a product category occupied by powerful brands in the cracker market with the launch of 4 Solimo brand cracker products.
- Solimo Original Snack Crackers – compare to Nabisco Ritz Crackers
- Solimo Original Cheese Crackers – compare to Sunshine Cheez-It Crackers
- Solimo Original Wheat Crackers – compare to Nabisco Wheat Thins
- Solimo Saltine Crackers – compare to Nabisco Premium Saltine Crackers
At $2.45 to $2.51 each, the array of Solimo crackers are attractively priced vs grocery store retail for the name brand items.
Currently, top cracker advertisers on Amazon.com US include Pepperidge Farm, Keebler, and Nabisco, with Pepperidge Farm and Nabisco performing strongly in organic search results.
Second, Amazon has launched Solimo Tea Pods, Compatible with 2.0 K-Cup Brewers in English Breakfast, Green Tea, and Chamomile flavors. The English Breakfast version is selling for $12.34 for a 42-count pack (about $0.51 each).
In addition, Amazon has launched 8 flavors of Solimo brand tea bags, ranging from Black Tea Bags, 100 Count (for $4.99) to Mint Green Tea Bags, 20 Count (for $2.29). All tea bag options are available only through Prime Pantry.
Top tea advertisers on Amazon.com include Southern Breeze, Bstean, Good Earth, and Vahdam, with Twinings and Bigelow performing well in organic search results.
3. Granola Bars
Finally, Amazon has launched 2 granola bar products under the Solimo brand. Solimo Chewy Chocolate Chip Granola Bar, 12 Count (Pack of 12) is selling for $25.00 (about $0.17 each) while Solimo Sweet & Salty Peanut Granola Bars, 48 Count are selling for $17.77 (about $0.37 each).
Likewise, these are attractively priced vs name brands in retail grocery stores.
Annie’s, Quaker, Clif Bar, KIND Bars, and others are currently top sponsors on Amazon.com US for granola bars, with Nature Valley ranking prominently in organic search results.
As always, follow TJI for the latest as we continue to track Amazon’s private label efforts.