As it continues to expand its portfolio of private label brands and product categories, Amazon has just launched a new private label women’s clothing brand called The Drop, we are seeing.
Currently 3 items are listed under The Drop brand:
- The Drop Women’s Standard Crenshaw High Rise Vintage Loose Fit Cutoff Short ($39.90)
- The Drop Women’s Fairfax High Rise Skinny Jean ($49.90)
- The Drop Women’s Standard Natalie V-Neck Lace Trimmed Camisole Tank Top ($34.90)
Amazon describes these items as “wardrobe-essential,” “classic,” and “perfect for everyday wear.” Like many other (but not all) Amazon private label brands, the items are described as “An Amazon Brand” on their product detail pages.
Amazon sells a variety of women’s clothing lines under its portfolio of private label brands. The Drop has been added to the TJI Amazon Brand Database.