As it continues to expand its portfolio of private label brands and product categories, Amazon has just launched a new private label baby clothing brand called Zanie Kids, we are seeing.
Currently, we are seeing 11 items for sale under the Zanie Kids brand, including pajamas, bodysuits, and dresses. Items range in price from $26 – $36.
While Zanie Kids product detail pages do not list “An Amazon Brand” like some other Amazon private label brands do, and Amazon has not made any announcements yet, Amazon is the owner of the Zanie Kids trademark, which was initially filed last fall.
Currently, Amazon sells baby clothing under two other of its private label brands: Moon and Back and Silly Apples. It also sells baby wipes under the Amazon Elements brand and a few baby items like wipes and diaper pail bags under its Mama Bear brand. A number of Amazon Exclusive brands also sell baby items.
Zanie Kids has been added to the TJI Amazon Brand Database.