At the time, we asked Amazon for comment on The Celebrity Store. Amazon did not respond to our request. Now, the page is gone.
Individual celebrity-endorsed product pages are still available within brand stores on Amazon. For example, here’s the Jessica Biel’s Picks page in Gaiam’s store.
For now, our best guess is that Amazon either inadvertently launched The Celebrity Store, or has decided to retool it before making it available again. If we get more information, we will update here.