Amazon Smart Plug and Echo Sub Leaked on Amazon.co.uk

A day after reports that Amazon is working on several new Alexa-enabled devices, new additions to the Amazon smart home lineup of products have been apparently inadvertently posted and removed from Amazon’s UK store.

The first, Amazon Smart Plug, “works with Alexa to add voice control to any electrical socket,” per Pocket-lint. However, somewhat oddly, the price is listed at £95.00, which is several times higher than that of other smart plugs on the market today. We’d be surprised if it launched at that price.

The second, Amazon Echo Sub, is designed to be paired with another Echo device to achieve “down-firing, 100W deep bass sound through a 6″ woofer,” or two Echo devices “for rich left/right stereo sound,”  per Pocket-lint. It is listed for sale at £75.00, which seems more reasonable.

Our take:

  • Both are holes in the existing lineup of devices Amazon offers. In the smart home category, one could see Amazon getting into additional home controls like switches. In the audio category, Amazon could certainly improve the fidelity of the sound its devices produce for people who are sensitive to sound quality. Both products will pose challenges to competitors in these spaces.
Subscribe to TJI

TJI is uniquely focused on Amazon.

TJI Research provides a comprehensive picture of changes happening across Amazon’s businesses through a combination of primary research and our assessment of new information from around the world.

Contact us to inquire about subscription options.

Share