Amazon’s Accelerator Program Seeks to Grow Volume of Amazon Exclusive Brands

Here at TJI we’ve been closely tracking the growth of Amazon’s private label and exclusive brand efforts, which have been accelerating.

Amazon itself is trying to grow its private brand teams and volume of exclusive brand as well. Amazon is calling this team and program “Amazon Accelerator.”

According to this Amazon job listing titled “Sr. Product Manager, Consumables Private Brands”, here’s what the team does:

The Amazon Accelerator program is designed to enable established manufacturers to rapidly launch their products on Amazon. Accelerator participants create Amazon-exclusive brands that they own and manufacture their entire catalog of products under these brands. This program is in start-up mode and looking for someone who is ready to take ownership and join a tightly-knit team tackling a very interesting and challenging opportunity.

Other positions Amazon is hiring for on this team include Sr. Product Manager, Private Brands and Program Leader, Private Brands. The Senior PM listing says:

Do you want to create new brands from scratch? Do you want to invent and Think Big to take an idea from concept to reality for Amazon customers? Come join the Amazon Accelerator Program, that enables manufacturers to create new brands exclusively for Amazon’s customers.

We are looking for an entrepreneurial, analytical, and highly motivated Sr. Product Manager to join the team. The Sr. Product Manager will own supplier operations, product replenishment and scaling our process WW.

And the Program Leader listing says:

Do you want to build a business from the ground up? If yes, you should consider Amazon Private Brands. The Private Brands team is rapidly expanding and is looking for an exceptional product leader to grow the business. As we explore different business models, we need a seasoned leader who can help build a new program to rapidly expand our selection.

Amazon has put together this landing page for prospective “Our Brands” manufacturers, as first spotted by CNBC. Amazon highlights that the “Our Brands” effort is both B2C and B2B, and that Amazon offers participants onboarding support and marketing services.

Amazon also highlights 17 product categories it is looking for:

  • Apparel & Accessories
  • Automotive
  • Baby
  • Beauty
  • Business & Industrial
  • Consumer Electronics
  • Food & Beverages
  • Health & Wellness
  • Home & Kitchen
  • Household & Personal Care
  • Lawn & Garden
  • Office Supplies
  • Pets
  • Shoes
  • Sporting & Outdoors
  • Tools & Home Improvement
  • Toys

We expect the acceleration we have seen in Amazon’s private label and exclusive brand efforts to continue over the coming years.

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