While Amazon’s Prime Day deals event in July is watched closely by analysts and customers alike, Amazon also runs other deal events throughout the year in various parts of the world.
A few hours ago, Amazon kicked off its Great Indian Festival deal event in India. Timed with the start of the festival season, Amazon is offering steep discounts on electronics, appliances, fashion, and more, as well as special financing and rebates. The event opened for Prime members at 12:00 on 9 October, and everyone at midnight on 10 October. It runs through 15 October.
For example, Amazon is offering up to 40% off on select LG OLED TVs, up to 50% off on printers, and 40-90% off on select clothing items, in addition to substantial discounts on mobile phones.
As extra incentives, Amazon is offering 10% cash back up to INR 1000 on products above INR 6,000 as Amazon Pay balance. Customers can also choose no cost EMI on purchases above INR 3000 for SBI Card and INR 5000 for Bajaj Finserv. SBI Card customers receive an additional 10% instant discount on orders above INR 3000.
Amazon is offering some of the biggest incentives on fashion. Amazon is offering an extra 15% cash back on fashion purchases above INR 2000. It is also offering free delivery on the first order for some items to spur new customer signups.
Here’s the full list of Amazon Fashion offers during the event:
Like it has done during Prime Day, Amazon is making certain deals available only to Prime members, and it is offering deep discounts on its own hardware like Echo and Fire devices.
Amazon is also featuring deals on “Amazon Brands” — though in general we are not seeing Great Indian Festival deals featuring Amazon private label and exclusive brands as heavily as we did on Prime Day.
Amazon has created several private label and exclusive brands just for the Indian market like Vedaka and Myx. It also offers a large number of products under some of its global private label brands like AmazonBasics and Solimo.
Amazon is also driving significant media coverage of the event in India.
India is a strategic priority for Amazon, with intense competition from Walmart (Flipkart) and others. It launched Amazon Pay EMI in India few weeks ago, and is also reportedly looking to sell life and health insurance in India. Amazon and Samara Capital teamed up to buy the More chain of retail grocery stores in India three weeks ago as well.
Follow TJI to track the latest on Amazon’s efforts in India and around the world.