Canalys: Alexa at 32% Smart Speaker Share in Q3 2018

A new study by Canalys reports that worldwide smart speaker shipments grew 137% year over year in Q3 to nearly 20 million units.

Of those, Canalys estimates Amazon shipped 6.3 million Echo units in Q3, reclaiming the top spot after two quarters of ranking second to Google. Canalys estimates Google shipped 5.9 million units in Q3.

In terms of global market share, Canalys estimates Amazon had 31.9%, Google 29.8%, Alibaba 11.1%, and Ziomi 9.7% for the quarter.


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