Carrington Tea, a New Jersey-based specialty tea producer founded by David Eben and Brad Miller in 1999, has launched Gus and Joan Quality Foods, an Amazon Exclusive brand. Currently, Gus and Joan is offering several flavors of bagged tea.
It’s the first Amazon Exclusive tea brand we’ve seen. Currently, Amazon also offers private label teas under its Solimo, Wickedly Prime, 365 Everyday Value, and Allegro brands.
Searching for “green tea” on Amazon yields a sponsored brand ad unit at top from Pure Leaf, followed by Amazon’s “Our Brands” carousel. Gus and Joan brand tea is featured inside. Following the carousel are organic search results from Liptop, Ito En Oi Ocha, Jade Leaf, Prince of Peace, Bigelow, and Stash.
We’ll keep an eye on Gus and Joan to see if Carrington launches additional products under the brand.
For now, we’ve added the Amazon Exclusive Gus and Joan to the TJI Amazon Brand Database.