TJI Amazon Briefing for December 11, 2018

Good afternoon! Today’s TJI Amazon Briefing covers the latest in e-commerce, physical retail, healthcare, logistics, streaming, HR, legal, politics, and Alexa…

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Interesting Amazon Job Listings: Prime Air Flight Safety Officer, Amazon Go Culinary Product Developer, Alexa Automotive, & More

To get a sense of where Amazon is going, we regularly look at where they’re hiring. Here are 11 interesting areas in which Amazon is growing headcount this week:

1. Prime Air Flight Safety Officer

Amazon Prime Air is seeking flight flight safety officers with sound judgment and strict flight discipline. Success will require attention to detail, strong decision making, a safety-oriented attitude, and enthusiasm for Unmanned Aircraft System (UAS) technology.

2. Culinary Product Developer – Fresh Food, Amazon Go

We are looking for an entrepreneurial, creative, collaborative food professional to join our commercialization team. You will work on all stages of product development with a specific focus on food manufacturing. As a primary point of contact for both internal and external vendors you will leverage your experience in culinary development, specification creation, and production execution.

3. Principal Product Management, Alexa Automotive

The Amazon Alexa Automotive team is looking for an industry veteran to lead our product management team. This person will lead the product team to drive Alexa, the voice controlled AI behind the Amazon Echo, into automobiles.

4. Head of Business – Healthcare, Asia Pacific and Japan, AWS

Would you like to be a key member of the Asia Pacific and Japan AWS business team focused on increasing adoption of Amazon Web Services in Healthcare? Do you have the business savvy and the technical background necessary to help establish Amazon as a key technology platform provider in the Asia Pacific and Japan Public Sector customer segment? You will have the exciting opportunity to help drive the growth and shape the future of an emerging technology in this highly strategic market segment.

5. Senior Category Manager, Private Label

The Amazon Consumables Private Label team is creating a global portfolio of premium consumables products to meet Prime customers’ daily needs. We are seeking a highly motivated Senior Category Manager with a healthy obsession for the rapidly evolving world of consumer packaged goods, online grocery delivery, and product innovation to join our team and help us change the everyday lives of our global customers. The Category Manager will identify/evaluate new category opportunities and manage our ongoing P&Ls.

6. Senior Product Marketing Manager, Amazon Pay Web and Mobile

We are seeking an accomplished product marketing leader to create, drive, and implement the go-to-market strategy for Amazon Pay’s web and mobile offerings for merchants.

7. Principal Product Manager – Technical, Alexa Shopping

As a Principal Product Manager for Alexa Shopping, you will have an enormous opportunity to impact the customer experience, design, architecture, and implementation of cutting-edge products and services. You will drive product strategy and definition, and collaborate with engineering to develop and launch features

8. Amazon Air Program Manager, Network Planning

Air Network Planner (Planner) will be responsible for the effective design of Amazon’s aviation transportation network. Through data analysis, modeling, collaboration with internal stakeholders and industry research our Planners will contribute to the design of an optimal Amazon Air transportation network maximizing asset utilization.

9. Sr. Program manager, Data Center Capacity Planning

Data center capacity planning owns the supply plan for data center power and space in response to the customer forecasts. We own initiatives to model and improve the utilization of our power, cooling and space infrastructure in our data centers so that we are generating capacity at the lowest possible cost.

10. Sr. Program Manager, Space Planning – Amazon Go

Amazon Go is looking for an exceptionally motivated and talented Sr. Program Manager with a strong customer focus, analytical skills and entrepreneurial spirit to join the Amazon Go space planning team.

11. Sr. Global Commodities Manager – Prime Air

We’re looking for an outstanding Senior Global Commodity Manager (Sr. GCM). The Sr. GCM is responsible for developing, communicating, and executing sourcing strategies relative to their respective hardware development areas and develop and execute the necessary contractual framework. This role will manage the business relationship with our key suppliers to ensure full supply chain support to deliver on time, high quality and cost effective materials.

 

Amazon Launching First Private Label Toys for Toddlers and Kids

Amazon’s private label efforts have grown substantially this year, with launches ranging from furniture to groceries. Today, we’re seeing what looks like the impending launch of several new AmazonBasics brand private label toys for toddlers and kids. It’s the first time we’ve seen Amazon launch private label children’s toys.

The toys are not shipping yet, but their product pages are now live on Amazon.com. We would generally expect the toys to start shipping in the coming days or weeks. The new toy products we are seeing are:

Update: Since our post this morning, Amazon has apparently taken down the first three toys listed above from Amazon.com.

While we’re only seeing a few product listing pages for AmazonBasics toys now, if the past is any indication, we would expect Amazon to methodically ramp up its private label toy inventory.

The battle for holiday toy sales is particularly intense this year after Toys R Us closed its stores this summer. Four weeks ago, Amazon mailed out its first printed holiday toy catalog to millions of customers. Amazon said that customers ordered over 18 million toys on Black Friday and Cyber Monday.

Toy brands like Melissa & Doug and Little Tikes are sure to keep a keen eye on how Amazon rolls out its selection of private label toys for young children. While Amazon is starting in the toddler category, we could see Amazon moving into several categories of toys for older children as well.

While many toys are sold on brand and with officially licensed IP, Amazon should be able to gain traction for private label items relatively quickly in those areas that don’t depend as heavily on brand.

In general, Amazon continues to ramp up its private label and exclusive brand selection across retail categories. Amazon is hiring both in the US and internationally to support this effort, and is growing the volume of exclusive private brands it offers through the Amazon Accelerator program.

Amazon’s holiday catalog featured several dozen Amazon Exclusive toys by our count. In addition, brands that received at least one full page in the catalog included Lego, Marvel, Disney Pixar, Barbie, Baby Alive, Fingerlings, Melissa & Doug, Duplo, Fisher-Price, vtech, Play-Doh, Hasbro Gaming, Nerf, Hot Wheels, Playmobil, k’nex, Bose, and Star Wars.

Amazon is featuring Amazon Exclusive toys in its new Amazon 4-star retail stores as well.

TJI Amazon Briefing for December 6, 2018

Good afternoon! Today’s TJI Amazon Briefing covers the latest in e-commerce, healthcare, physical retail, electronics, streaming, logistics, real estate, alexa, HR, PR, and community issues.

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10 Amazon Exclusive Food & Grocery Brands Launch in the US

As we get closer to the holidays, we are seeing new Amazon Exclusive brands continue to launch.

This week we saw 6 new apparel brands launch. We’re also seeing 10 new Amazon Exclusive brands in the food and grocery category. They are:

     

  • Cinque Terre Pasta – pasta
  • Kalista – olive oil
  • Le French Pantry – seasonings
  • Mix-A-Licious – candy
  • Nature’s Instincts – dietary supplements
  • Powers & Powers – seasonings
  • Roast Ridge Coffee Roasters – coffee
  • Simply Sweet – cookies
  • Super Organics – coffee and tea
  • Zesty Bee – honey

This brings the total number of Amazon private label and exclusive food and grocery brands to over 35.

To track Amazon’s ongoing private brand efforts, subscribe to TJI Intel, our Amazon briefing service.

6 Amazon Exclusive Apparel Brands Launch (and 1 More Re-Launches) in the US

As we get closer to the holidays, we are seeing new Amazon Exclusive brands continue to launch.

Just two weeks ago, we saw 10 new Amazon Exclusive apparel brands launch before Black Friday, followed by the launch of 5 more just after Thanksgiving.

Now, we’re seeing 6 new Amazon Exclusive apparel and accessories brands that have just quietly launched. They are:

   

  • Lake Como Scarves – scarves
  • OTTO Leather – leather accessories
  • Retro Shoes – men’s shoes
  • Ruby Diva – women’s tops
  • The Knitwear Lab – men’s sweaters
  • Wild Hazel – women’s dresses and tops

In addition, another Amazon Exclusive brand that previously had launched in the US, but then shut down, has quietly re-launched in the US.

Red Wagon is an Amazon Exclusive children’s apparel brand that has also launched in the UK, where it carries a wide selection of hundreds of items. The Red Wagon brand disappeared from the US store in August, but has just come back with a few apparel items.

To track Amazon’s ongoing private brand efforts, subscribe to TJI Intel, our Amazon briefing service.

TJI Amazon Briefing for December 4, 2018

Good afternoon! Today’s TJI Amazon Briefing covers the latest in physical retail, grocery, e-commerce, Alexa, marketing, streaming, health care, logistics, AWS, and government issues.

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Executives, entrepreneurs, analysts, and professionals rely on TJI. A TJI Intel subscription is only USD $149/month, or $995/year, for an individual subscriber.

   

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Amazon Expands “The Celebrity Store” with Kendall & Kylie Jenner, Missy Franklin, Candace Cameron, and More

Amazon’s “The Celebrity Store” hub promoting celebrities endorsing products for sale on Amazon has had a start-and-stop first chapter of life.

Two months ago, we observed Amazon’s initial launch of “The Celebrity Store.”  Then, three days later, Amazon removed it altogether without saying why. Then, two weeks later, Amazon brought it back, albeit with some of the initial celebrities on the page no longer there.

Now, we are seeing that Amazon has expanded The Celebrity Store to include new celebrities we’ve never seen included before, including Kendall & Kylie Jenner, Missy Franklin, Candace Cameron, and more.

Amazon has also given the page a new tagline: “Picks and fashion from actors, athletes, and influencers”.

The 10 new celebrities that are listed on The Celebrity Store as of today are:

  1. Becca Meyers (Speedo)
  2. Candace Cameron (Benevolence LA)
  3. Deontay Wilder (Everlast)
  4. Frank Medrano (Lebert Fitness)
  5. Jessica Alba (Honest)
  6. Kendall Jenner (Kendall + Kylie)
  7. Kylie Jenner (Kendall + Kylie)
  8. Mikaela Mayer (Everlast)
  9. Missy Franklin (Speedo)
  10. Ryan Murphy (Speedo)

In addition, Aaron Rodgers, who was included on the initial version of The Celebrity Store but later removed, is back.

On The Celebrity Hub, customers can choose a celebrity and click through to a custom page from the endorsed brand’s store listing products to buy.

The 11 new celebrities join the existing 13 on The Celebrity Store, bringing the total of celebrities in the program today to 24. Those already on The Celebrity Store before this latest expansion include:

  1. Bryce Harper (Blind Barber)
  2. Cam Newton (Under Armour)
  3. Chris Hemsworth (Hugo Boss)
  4. Jordan Spieth (Under Armour)
  5. Jozy Altidore (Puma)
  6. Lindsey Vonn (Under Armour)
  7. Lupita Nyong’o (Calvin Klein Fragrances)
  8. Misty Copeland (Under Armour)
  9. Rob Gronkowski (Gronk Fitness)
  10. Ryan Seacrest (Polished)
  11. Saoirse Ronan (Calvin Klein Fragrances)
  12. Skylar Diggins (Puma)
  13. Zac Efron (Hugo Boss)

The 4 celebrities that were part of The Celebrity Store’s initial launch but have since disappeared are:

  1. Dwyane Wade (Mission, Tie Bar, and Way of Wade)
  2. Jessica Biel (Gaiam)
  3. Stephen Thompson (Van Heusen)
  4. TJ Dillashaw (Van Heusen)

We do not yet know why these were removed. The pages they linked to still exist on the site. For example, here’s the Jessica Biel’s Picks page in Gaiam’s store.

It remains to be seen how much Amazon promotes The Celebrity Store to customers. Currently, Amazon is promoting The Celebrity Store with house ads like the following:

Amazon is trying new ways of improving various social media and influencer marketing conversion funnels. Two months ago, Snapchat introduced a “visual search” feature allowing its users to buy detected items on Amazon, presumably earning Snap an Amazon affiliate commission in the process.

Brands and celebrities themselves could also promote their Amazon Celebrity Store on social and traditional media as a way to drive sales of endorsed products.

We’ll continue to keep an eye on the latest iteration of The Celebrity Store and see how it evolves.

TJI Amazon Briefing for November 29, 2018

Good afternoon! As this week’s AWS re:Invent event, which was nothing short of massive in terms of breadth and depth of developments, comes to a close, here are the latest developments on Amazon from around the world.

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Executives, entrepreneurs, analysts, and professionals rely on TJI. A TJI Intel subscription is only USD $149/month, or $995/year, for an individual subscriber.

   

We deliver the information and insights that executives and analysts need to understand what Amazon is doing and where it is going. Subscribe or Learn More

17 New AWS Products Added to TJI Amazon Product Database

17 new AWS products have been added to the TJI Amazon Product Database today:

  • Amazon Elastic Inference
  • Amazon Forecast
  • Amazon FSx for Windows File Server
  • Amazon FSx for Lustre
  • Amazon Managed Blockchain
  • Amazon Personalize
  • Amazon Quantum Ledger Database (QLDB)
  • Amazon SageMaker Ground Truth
  • Amazon SageMaker Neo
  • Amazon Timestream
  • AWS Control Tower
  • AWS DeepRacer
  • AWS Inferentia
  • AWS Lake Formation
  • AWS License Manager
  • AWS Outposts
  • AWS Security Hub