TJI Research Media Citations This Week

Here’s a roundup of selected TJI Research citations from across the media world for the week ending February 15, 2019:

10 Amazon Exclusive Brands Added to TJI Amazon Brand Database

We’ve added 10 Amazon Exclusive “Our Brands” to the TJI Amazon Brand Database. The new brands we’re seeing are across grocery, beauty and personal care, household hardware, and jewelry.

The new brands are:

  1. Amizle – tea
  2. Florapy Beauty – sheet masks
  3. GenOne Laboratories – dietary supplements
  4. Grandma’s Choice – flavored liquid extracts
  5. Level Mount – wall mounts
  6. Moccoa – sinks
  7. PetOde – clothes folders
  8. Pretty Pixy – women’s scarves and kimonos
  9. Samaira Jewelry – jewelry
  10. Simple Suds Co. – soaps and cleansers

For more information, see theTJI Amazon Brand Database or Subscribe to the TJI Briefing.

HealthWise and EverOne, Two More Healthcare-Related Amazon Exclusive “Our Brands,” Launch

As we continue to track Amazon’s healthcare efforts, we are seeing two new healthcare-related Amazon Exclusive “Our Brands” now live on

The first is Healthwise, which currently only lists one product for sale, the HealthWise Maximum Strength Pain Relief 4% Lidocaine Patch. We are not totally clear on who is making this Healthwise brand as there are multiple other Healthwise brands out there – one possibility is this Healthwise that makes dietary supplements, but we’re not yet sure.

The second is EverOne, which is currently selling this first aid EverOne Instant Cold Pack, in addition to several nitrile gloves. The item is launching with several Vine reviews. Based on trademark records, EverOne appears to be produced by Brooklyn-based EverReady First Aid, a maker of first aid kids for industrial, commercial, residential, and military use.


Healthwise joins other OTC medicine Amazon “Our Brands” including Basic Care (Perrigo), SoundHealth (Bestco), Wellness Basics (PL Developments), and Primary Health (Aurohealth), whose launch we identified in November. EverOne joins SimplySafe and SupplyMaster as Amazon Exclusive brands selling nitrile gloves under Amazon’s “Our Brands” program.

Both Healthwise and EverOne have been added to the TJI Amazon Brand Database. For more, subscribe to the TJI Briefing.

Eero Home Wifi System Added to TJI Amazon Product Database

Today, Amazon announced that it has agreed to acquire Eero, the maker of home wifi systems.

“We are incredibly impressed with the eero team and how quickly they invented a WiFi solution that makes connected devices just work,” said Dave Limp, SVP of Amazon Devices and Services. “We have a shared vision that the smart home experience can get even easier, and we’re committed to continue innovating on behalf of customers.”

The Eero Home Wifi System has been added to the TJI Amazon Product Database.

10 Amazon Exclusive Brands Added to TJI Amazon Brand Database

We’ve added 10 Amazon Exclusive “Our Brands” to the TJI Amazon Brand Database. The new brands we’re seeing are across home exercise equipment, OTC medicine and first aid, apparel, and grocery.

The new brands are:

  1. Circuit Fitness – exercise equipment
  2. EverOne – first aid products
  3. Fevo Italia – coffee
  4. Genuine Assembly – men’s casual clothing
  5. Groomist – pet care
  6. HealthWise – OTC pharmaceuticals
  7. Mavour Couture – women’s activewear
  8. Remarkable Gift Co. – food gift baskets
  9. South Bay Chocolate Co. – chocolate
  10. Thya – olive oil

For more information, see theTJI Amazon Brand Database or Subscribe to the TJI Briefing.

4th Amazon Go in Chicago, #10 Overall, Opens in Chicago

Amazon has opened Amazon Go #10, its fourth store in Chicago. The store is located at 111 E Upper Wacker Dr at the Illinois Center.

Chicago’s first Amazon Go, at 113 S Franklin St, opened in September, followed by the second at 144 S Clark St in October and the third at 500 W Madison St in November.

Chicago is one of the cities Amazon has targeted for its initial rollout of Amazon Go, along with Seattle, New York, and San Francisco.

Big picture, Amazon continues to open its automated Amazon Go food stores primarily in urban centers, focusing on the grab-and-go use case that most capitalizes on the efficiencies afforded by the computer vision technology that enables the Amazon Go experience.

The TJI Amazon Physical Retail Map has been updated with today’s opening date for Amazon Go #10. Other Amazon is also testing its Amazon 4-star format in select markets. We are tracking over 640 Amazon physical retail venues overall.

Amazon Launches Private Label Medical Scrubs, Gets Into Work Uniforms

Amazon’s private label clothing efforts are well-known, but to date they’ve been focused on consumer products. Now, we’re seeing what we believe is Amazon’s first foray into private label occupational uniforms with the release of a new line of Amazon Essentials brand medical scrubs.

The items we’re seeing that Amazon has quietly launched are:

Each item is available in around 15 color variations. The women’s versions are both near the top of the list in Amazon’s New Releases in Women’s Uniforms, Work & Safety list.

Medical scrubs are about a $10 billion industry in the US. Chatsworth, CA-based Strategic Partners owns 40% of the market, according to a 2017 Bloomberg report. Strategic Partners’ Cherokee and Dickies brand medical apparel are some of the best selling work clothing items on Amazon. Strategic Partners also owns and operates Scrubs Magazine.

Los Angeles-based Figs became the first DTC brand to sell scrubs directly to consumers a few years ago, and reportedly saw $100 in revenues last year.

Several B2B Amazon Exclusive “Our Brands” have also launched recently offering various industrial products, including SimplySafe and SupplyMaster, which offer nitrile and other disposable gloves for exams, food preparation, and other occupational purposes.

Big picture, Amazon says its B2B healthcare supplies business is experiencing “rocket ship” growth. We would only expect this to continue. For more on Amazon’s healthcare efforts, see the TJI Amazon Healthcare Overview.

Stay tuned to TJI as Amazon continues to ramp up its private label and exclusive brand selection across categories. Check out the TJI Amazon Brand Database, and track Amazon’s efforts on an ongoing basis by subscribing to the TJI Briefing.