8 Amazon Exclusive “Our Brands” Added to TJI Amazon Brand Database

We’ve added 8 Amazon Exclusive “Our Brands” to the TJI Amazon Brand Database. The new brands we’re seeing are across electronics, apparel, and accessories.

The new brands are:

  1. Anlapus (UK) – home security cameras
  2. ÇA VA BIEN FASHION (UK) – women’s clothing
  3. FightStation (UK) – gaming PCs
  4. GH Dynamics – consumer electronics
  5. mPelle – leather bags
  6. MstrSktch – drawing pens and pencils
  7. Rustic Journal – leather journals
  8. Toyabi (UK) – toys

To track Amazon’s ongoing private label and exclusive brand efforts, Subscribe to the TJI Amazon Briefing.

14 Amazon Exclusive “Our Brands” Added to TJI Amazon Brand Database

We’ve added 14 Amazon Exclusive “Our Brands” to the TJI Amazon Brand Database. The new brands we’re seeing are across apparel and pet products.

The new brands are:

  1. AthFit – athletic apparel
  2. August Sky – women’s tops
  3. Brass Tacks Leathercraft – leather belts
  4. Charmsy Silver – silver jewelry
  5. Envouge India – leather bags
  6. Feith & Felly – wallets and accessories
  7. Honest Paws – pet soaps and perfumes
  8. HugHome – slippers
  9. Indie Star – jewelry
  10. Liumilac – women’s dresses and skirts
  11. Ross & Freckle – men’s casual apparel
  12. Sloyan – women’s swimwear
  13. Turf Sox – socks
  14. Xixvon – men’s jeans

To track Amazon’s ongoing private label and exclusive brand efforts, Subscribe to the TJI Amazon Briefing.

4th Amazon Go Coming to San Francisco

Six weeks after it opened its third Amazon Go store in San Francisco, Amazon says it is planning to open its fourth automated grocery store in the city soon.

This one will be located at Three Embarcadero Center, as reported by the SF Chronicle. Three Embarcadero Center is a commercial skyscraper in San Francisco’s Financial District, and is close to another Amazon Go store at 300 California St. This one is said to also be near the “standard” store format about about 2,125 square feet.

San Francisco recently passed legislation requiring stores accept cash, so we would guess this store will accept cash. “In light of the cashless laws that are taking hold across the country, the company plans to accept cash at all of its Amazon Go stores, starting with its store in Brookfield Place in New York City. It will eventually allow cash at all of its 12 and counting stores, though the timeline is unclear,” the Chronicle notes.

The TJI Amazon Physical Retail Map has been updated.

7 Amazon Exclusive “Our Brands” Added to TJI Amazon Brand Database

We’ve added 7 Amazon Exclusive “Our Brands” to the TJI Amazon Brand Database. The new brands we’re seeing are across electronics, sporting goods, first aid supplies, and more.

The new brands are:

  1. Bakibo (UK) – wireless electronics
  2. Clydek (UK) – electronics accessories
  3. CZON Sports (UK) – sporting goods
  4. FitPro (US/UK) – orthopedic braces
  5. SGIbedding (UK) – bedding
  6. Xihama (UK) – electronics accessories
  7. Xpress First Aid (UK) – first aid supplies

To track Amazon’s ongoing private label and exclusive brand efforts, Subscribe to the TJI Amazon Briefing.

Amazon Planning to Launch Scarce, Influencer-Driven “The Drop” Collections

It’s been a couple of weeks since we noticed Amazon launching new items under its The Drop private label brand. Now, Amazon is formally introducing the brand, featuring limited edition lines designed by popular influencers from around the world.

Taking a cue from fashion retailers and brands like Supreme employing influencer + scarcity tactics, each The Drop collection is only live for 30 hours. Customers can now sign up to received SMS notifications when new collections go live.

And unlike most of its regular private label brands, Amazon is putting some marketing effort behind The Drop. It has created a branded Instagram account @amazonthedrop and plans to promote new launches there too.

“Kicking off ‘The Drop’ are Paola Alberdi (1M Instagram followers), Sierra Furtado (1.7M Instagram followers), Emi Suzuki (1M Instagram followers), Leonie Hanne (1.9M Instagram followers) and Patricia Bright (1M Instagram followers),” per Fashionista. There will also be a line of always-available items to pair with these time-sensitive deals, called “Staples by The Drop.”

No date has been announced for the launch. However, Amazon is offering a way for customers to nominate insta-celebs, for suppliers to request to participate, and for those with more than 1 million Instagram followers can apply to join the program. From the FAQ:

What is The Drop?

The Drop brings you of-the-moment collections designed by your favorite influencers from around the world. Once a collection drops you have 30 hours to shop — or less because fabrics are limited. Each piece is then made-on-demand, just for you. The limited-edition collections pair perfectly with Staples by The Drop, so you can shop each head-to-toe look.

Can I nominate an influencer?

We love suggestions. Let us know who you’d like to see design the next collection here.

I’m an influencer. How can I work with The Drop?

Great. Tell us more about yourself here.

I’m interested in working with The Drop as a supplier or manufacturer. Who can I talk to?

Exciting! Let’s get to know each other better. Answer a few questions here.

It’s an interesting move by Amazon to experiment with a new model that is gaining traction in other venues. This type of strategy could also help Amazon become more relevant to the fashion community. We’ll continue tracking The Drop to see how it goes.