Amazon Launches 17 AmazonBasics Brand Professional Janitorial and Sanitation Products

Continuing its expansion into private label industrial/commercial supplies, Amazon has launched 17 new “professional” janitorial and sanitation products.

While they could be purchased by anyone, these appear to be clearly designed and positioned for B2B sales to businesses needing or providing sanitation and janitorial services and supplies.

The new products appear to have quietly launched in the last few weeks and have received many Vine reviews (i.e. from people who received free samples of the product in exchange for posting a review). The items are:

  1. AmazonBasics Professional Air Freshener Refill, Summer Breeze
  2. AmazonBasics Professional All-Purpose Cleaner, Concentrate
  3. AmazonBasics Professional Cleaner Degreaser, Concentrate
  4. AmazonBasics Professional Dishwashing Detergent, Spring Fresh, Concentrate
  5. AmazonBasics Professional Drain and Grease Trap Cleaner and Maintainer
  6. AmazonBasics Professional Extraction Carpet Cleaner, Concentrate
  7. AmazonBasics Professional Fabric Softener
  8. AmazonBasics Professional Glass Cleaner, Concentrate, Dilution Control
  9. AmazonBasics Professional Liquid Laundry Detergent
  10. AmazonBasics Professional Mold and Mildew Stain Remover
  11. AmazonBasics Professional Multi-Purpose Cleaner, Lavender
  12. AmazonBasics Professional Multi-Purpose Enzyme Cleaner
  13. AmazonBasics Professional Multi-Purpose Peroxide Cleaner, Concentrate
  14. AmazonBasics Professional Multi-Surface Polish and Protectant
  15. AmazonBasics Professional Non-Ammoniated Glass Cleaner
  16. AmazonBasics Professional Smoke and Odor Eliminator
  17. AmazonBasics Heavy-Duty Dishwashing Detergent, Concentrate, Citrus

Currently, existing players like P&G Professional (Dawn Professional), Clorox Commercial, Karcher, Dial, Tide, Arm & Hammer, and many more brands rank highly on Amazon searches for professional sanitation products.

In our spot checks, P&G/Dawn, Clorox, and others currently occupy related prominent headline search and sponsored product ad placements – though we are seeing sponsored placements for the AmazonBasics line as well.

If Amazon begins to promote these new AmazonBasics supplies as it does with some other private label products, that could affect the presentation and discoverability of third party brand items.

Stay tuned to TJI for the latest on Amazon’s B2B private label efforts.

Amazon Launches 5 AmazonBasics Brand Tool Bag Backpacks

Continuing its expansion into private label commercial/industrial products and travel accessories, Amazon has launched 5 new tool bag backpacks under the AmazonBasics brand in its US store. Prices range from $43-$58 and models vary by the design of pockets, pouches, and loops.

The new items are:

  1. AmazonBasics Tool Bag Backpack – 51-Pocket with Adjustable Pouch Front
  2. AmazonBasics Tool Bag Backpack – 23-Pocket with 3-Pocket Front
  3. AmazonBasics Tool Bag Backpack – 50-Pocket with 2- Pocket Front
  4. AmazonBasics Tool Bag Backpack – 75-Pocket
  5. AmazonBasics Tool Bag Backpack – 22-Pocket with Utility Loops

The backpacks launched with a number of Vine reviews.

Currently, the top-ranked tool bag backpacks on Amazon include models by Dewalt (owned by Black & Decker), Klein Tools, Rugged Tools (a brand of J&B Trading, which sells its packs exclusively on Amazon), Custom Leathercraft, and Milwaukee (a brand owned by Techtronic Industries, which also owns Hoover, Dirt Devil, Ryobi, and others).

CLC and Dewalt are also the current top advertisers of sponsored product listings in our checks as well, with the DEWALT DGL523 Lighted Tool Backpack Bag, 57-Pockets model currently receiving the “Amazon’s Choice” ribbon. We are seeing WORKPRO headline search ads as well.

If Amazon begins to promote these new AmazonBasics models as it does with some other private label products, that could affect the presentation and discoverability of these and other third party brand tool bag backpack models.

Stay tuned to TJI for the latest on Amazon’s private label efforts.