7 Whole Foods Markets and 365 Locations Added to TJI Amazon Physical Retail Map

Two more recently opened Whole Foods Market 365 locations have been added to the TJI Amazon Physical Retail Map. In addition four more recently opened Whole Foods Market locations have been added, in addition to one Whole Foods Market location opening soon.

The new locations added are:

  1. 365 Decatur
  2. 365 Northside Buckhead
  3. Whole Foods Market Chappaqua
  4. Whole Foods Market South Capitol Hill
  5. Whole Foods Market Fort Myers
  6. Whole Foods Market Madison Broadway
  7. Whole Foods Market Newtown (Opening Soon)

From Amazon Go to Whole Foods 365 to Amazon Pop-Ups, and Everything in Between

The breadth of Amazon’s physical retail operations is increasing. The TJI Amazon Physical Retail Map tracks Amazon Go, Amazon 4-star, Amazon Books, Whole Foods, Whole Foods 365, Allegro Coffee Roasters, Amazon Treasure Truck, Amazon Pop-Ups, and Amazon Smart Home Experience Pop-Ups locations. As Amazon adds more, we’ll track them, too.

Dive In

Amazon continues to create new products and services regularly, and we expect the number is only going to grow.

TheTJI Amazon Physical Retail Map is a starting point for researchers and analysts to navigate Amazon’s physical retail portfolio.

For professionals serious about tracking Amazon’s products and services on an ongoing basis, subscribe to TJI Briefing, which covers the latest developments across Amazon’s retail efforts.

2nd Amazon Go Store in San Francisco, #9 Overall, Opens Today

Amazon just opened Amazon Go #9, its second store in San Francisco, this morning. The store is located at 98 Post St, just a block and a half off of Market St and two blocks from Union Square.

This store is a standard-format store at about 1,750s square feet, unlike the 450 square foot version Amazon is testing in one location in Seattle.

Amazon’s first Go in SF opened 2 months ago and is at 300 California St in the Financial District.

Overall, Amazon continues to roll out its automated Amazon Go food stores primarily in relatively corporate urban centers, focusing on the grab-and-go use case that most capitalizes on the efficiencies afforded by the computer vision technology that enables the Amazon Go experience. There have been rumors of upcoming Go stores opening in airports as well.

The TJI Amazon Physical Retail Map has been updated with today’s opening date for Amazon Go #9. Other Amazon Go stores are located in Seattle and Chicago. Amazon is also testing its Amazon 4-star format in select markets. We are tracking over 630 Amazon physical retail venues overall.

New Small-Format Amazon Go, Store #8, Opens Inside Amazon Offices in Seattle

Amazon opened its 8th Amazon Go store in the world this morning inside one of its offices in Seattle. Unlike other Amazon Go stores that have launched to date, which are on the order of 2,000 square feet, this new Amazon Go store is only 450 square feet.

Amazon Go Vice President Gianna Puerini gave CNN a tour of the new space, which unlike other Amazon Go stores is only open to employees and their guests. It is located on the 6th floor of the Macy’s building at 300 Pine St, we believe.

Puerini says the concept behind the compact format stores is that they can go into spaces like lobbies of office buildings and hospitals as well as communal office space. You can bring it in in pieces and assemble it on-site, she told Reuters. This experimental store is adjacent to an employee cafe. It uses the same technology as other Amazon Go stores, and stocks grab-and-go items like Whole Foods brand fruit, yogurt, and snacks.

Rumors have been circulating lately that Amazon is looking at putting Amazon Go stores in airports as well. That would be a new twist on the urban locations Amazon has developed so far in Seattle, Chicago, and San Francisco. Airport locations would be a good way for Amazon to spread awareness of the Go concept to a national audience more quickly.

Amazon is also rumored to be looking at space in the West End of London for its first Amazon Go in the UK.

We’ve updated our TJI Amazon Physical Retail Map to reflect the new Amazon Go store launching today.

15 Photos and Observations on the Amazon 4-star Store in Suburban Denver

Thus far, reviews of Amazon 4-star have ranged from, “It’s the place to find things you never knew you needed,” to, “It’s a confusingly random assortment of items,” to, “It’s all an ad for Amazon Prime.”

We went to the new Amazon 4-star in the Park Meadows Mall in Lone Tree, 20 miles south of Denver on a random Tuesday evening. It’s one of just three Amazon 4-star stores to open thus far. Here are some of our observations.

The store is located on the second floor of the mall, across from a Macy’s and a Tommy Bahama.

Selection is heterogeneous from shelf to shelf. For example, stationary, beauty, and gifts for pets are adjacent on one wall.

An entire wall section is devoted to Hallmark greeting cards.

An island is set up featuring Amazon Alexa-enabled devices. There is also another table just devoted to Ring devices.

Another island is dedicated to iRobot devices. It’s the only island or table dedicated to a single non-Amazon brand in the store.

A table features top selling local items. The selection here is also heterogeneous. A smoke + carbon monoxide alarm, a Reese Witherspoon book, Samsung MicroSDXC cards, and clicker pens are adjacent to each other.

Another table is devoted to Amazon exclusive items, primarily toys.

A table near the front of the store is devoted to additional toys.

Another table near the front of the store is devoted to Amazon private label home decor items. For example, ceramic bowls from Stone & Beam.

Another table is devoted solely to AmazonBasics private label goods. This table primarily features kitchen accessories.

Here’s a close-up of the AmazonBasics Enameled Cast Iron Dutch Oven and its accompanying information card. “Looks like a Le Creuset,” one browsing customer commented.

Multiple tables are devoted to highly rated books. Prior to opening, Amazon said this store was going to be an Amazon Books, presumably in an effort to keep the fact that it was going to be a 4-star store under wraps.

Price tags display item titles, star icons, star rating, review count, non-Prime-member price, and Prime-member price. A bar code is on the side.

This is the staff area for checkout. We didn’t see a lot of in-store purchasing happening during our visit. Staff were usually out and about in the store talking to customers and arranging inventory on shelves and tables. A lot of customers were taking pictures of items in the store, presumably to consider purchasing them later.

By the entrance/exit is a HappyOrNot customer feedback station. Kids seemed to enjoy pressing the buttons multiple times on their way out.

Amazon Opening Holiday Pop-Ups in Milan, Paris, Madrid, Berlin, London, and Amsterdam

Just a few weeks after Amazon Fashion’s first popup in the UK, Amazon is launching a series of Christmas-themed pop-ups in capital cities across Europe for the holidays. Amazon will be opening pop-ups in Milan, Paris, Madrid, Berlin, London, and Amsterdam.

Amazon says it will call its first pop-up in Italy “Amazon Loft for Xmas.” It will be open from 16 to 26 November at no. 14 via Dante near Piazza Cordusio and Piazza Duomo in central Milan. The space will be about 500 square meters (about 5,000 square feet).

“With Amazon Loft for Xmas we want to give the opportunity to all those who wish to experience a unique and innovative experience linked to the Amazon world,” said Mariangela Marseglia, Country Manager of Amazon.it and Amazon.es. “We will recreate the environment and the soul of a house where we will gather all the most appreciated brands from our customers who have made possible the realization of this great project in Milan, for us a very important city because it has hosted the offices for 6 years of our Italian headquarters. Even with projects like this, which represent an added value for all citizens, we are convinced of consolidating our link with the city.” (This is a Google Translation of Marseglia’s original quote in Italian.)

The store will feature a mix of product categories, including technology, fashion, household goods, fitness, and beauty. Amazon will feature both its private label brands, such as Aurique, Find, Iris & Lily, Meraki, and Truth & Fable, as well as products from Disney, Garmin, HP, Lego, Microsoft, and Sony. Products will have QR Smile Codes that customers can scan with the Amazon app to get more info and buy. Amazon will also have various Alexa demos set up.

Amazon will also be running events during the 10 day period, including live performances and workshops. The popular Italian music duo Benji & Fede is scheduled to make an appearance next Saturday.

Amazon says the full list of participating brands includes Garmin, HP, P & G brands Oral B, Dash, Braun, Gillette, Swiffer, Fairy, Pantene, Head & Shoulders and Olaz, Clementoni, Disney, Kena Mobile, Lego, Microsoft, Asus, Foreo, Furbo, Geomag, Huawei, Illy, IMC Toys, Mars, Mediaset, Moulinex and Rowenta, Peg Perego, Philips Hue, Rizzoli, Scholl – Veet – Durex, Seat, Sony Mobile Communications, Sony Electronics, Sony Music, Sony Pictures and Sony Interactive Entertainment (PlayStation), and Visa.

Third Amazon 4-star Store Opens Today in Berkeley

Four days after the opening of the second Amazon 4-star store in a suburban Denver mall, Amazon is opening its 3rd 4-star store today in Berkeley, California.

The TJI Amazon Physical Retail Map has been updated to reflect today’s opening.

“Amazon 4-star on Fourth Street” will be open 10-8 Monday through Saturday and 11-6 on Sunday.

The Fourth Street location is in a shopping corridor in Berkeley. It appears to have possibly been formerly occupied by a Crate and Barrel Outlet store that has closed.

The 2nd Amazon 4-star Store Opens Today on the 2nd Floor of a Suburban Denver Mall

Five weeks after the opening of its first Amazon 4-star store in SoHo in Manhattan, Amazon is opening its 2nd 4-star store today in the Denver suburb of Lone Tree.

The TJI Amazon Physical Retail Map has been updated to reflect today’s opening.

“Amazon 4-star at Park Meadows” was previously listed by Amazon as an  “Amazon Books at Park Meadows” location opening soon. Amazon either changed its plans for the location, or always planned to make this location a 4-star but didn’t want to name it that prior to the first 4-star being announced a few weeks ago.

Unlike Amazon’s first 4-star store, which is located on street level in Manhattan, Amazon 4-star #2 is located on the second floor of the Park Meadows Mall in Lone Tree (20 miles south of Denver), across from a Macy’s.

Like the SoHo store, it will feature a selection of curated goods – though with a local twist. The Amazon 4-star in Lone Tree will include a selection of sports and outdoor items, as well as Denver-area best-sellers.

Two More Amazon Go Locations Added to TJI Amazon Physical Retail Map

Two more upcoming Amazon Go locations have been added to the TJI Amazon Physical Retail Map.

Amazon announced the upcoming locations in San Francisco and Chicago:

  • A second San Francisco location will be opening at 98 Post Street this winter.
  • A fourth Chicago location will be opening in Illinois Center next year.

This brings the number of known Amazon Go locations to 10.

Amazon Reportedly Planning to Launch its First Amazon Go in New York City

A few days after reports surfaced about Amazon’s plans to open its first Amazon Go automated food/convenience store in San Francisco, we are seeing reports of details on Amazon’s plans to open its first Amazon Go in New York City as well.

Per Recode, Amazon is planning to open its first NYC Amazon Go in Brookfield Place, formerly known as the World Financial Center, in the Battery Park City neighborhood. It’s a large complex across from the World Trade Center.

This will be the eighth Amazon Go location in the US. We’ve updated our TJI Physical Retail Map to reflect the upcoming Amazon Go location in NYC.

Photos of Amazon Fashion’s “Pop Up Shop Live” in London This Week

Amazon Fashion is running its first pop-up in the UK this week called “Pop Up Shop Love.” While Amazon has over 600 physical retail venues primarily in North America, this is the first pop-up of this type Amazon has launched in the UK.

How does it look? Here are some photos taken by visitors today:

Amazon is featuring its own private label goods throughout the store, including both clothing as well as electronics.

Amazon is driving some buzz in the UK fashion press as well. Per Vogue UK,

From October 23 – 27, Londoners will be able to purchase a revolving edit of women’s and menswear pieces. Autumn/winter 2018 trends will be the priority for the first two days, followed by fitness gear on the third, and street and partywear on the final days. Events including a beauty trends panel discussion hosted by Vogue beauty and lifestyle director Jessica Diner, a yoga session with Deliciously Ella founder Ella Mills, and Pepe Jeans denim customisation will also be peppered throughout the schedule, along with DJ and acoustic music sets. In short, if you stop by there will be something fabulous going on.

Take a look at Amazon’s agenda for the week below:

And for reference, here’s how Amazon is promoting the event on its UK site: