Amazon Launches in Turkey, Its 16th Country Market

Amazon today turned on, its new store serving Turkey, for the first time. It’s the 16th country Amazon has launched in. Per Daily Sabah:

“We are committed to building our business in Turkey in the coming months by expanding our selection and delivery options,” Sam Nicols, country manager for said in a written statement.

“Starting today, customers across Turkey can visit to shop from a selection of millions of products, with the benefit of everyday low prices and reliable free delivery for orders above 50 Turkish liras,” the statement added.

The company noted that it is offering a wide variety of products from local Turkish brands as well as big brand favorites.

“ features a vast selection of products across 15 categories, such as books, consumer electronics, sports, outdoor, tools, toys, home improvement, and baby, including products from over 1,000 local Turkish businesses,” it said.

Our take:

  • Amazon has been rumored to be starting operations in Turkey for years.
  • Turkish e-commerce totaled about $8 billion USD in 2016, growing about 30% last year. By comparison, US e-commerce was estimated at $453 billion last year. Existing Turkish e-commerce players include Morhipo, Hepsiburada, and others.
  • Amazon should be able to gain ground in the country by featuring both local and global brands.┬áCustomers should experience faster delivery on many items, rather than having to wait for shipments to come into the country from elsewhere.