As Amazon ramps up its Accelerator program to bring on an increasing number of Amazon Exclusive brands, we’re going to see an increasing variety of private brand products launching.
Today, we’re seeing the launch of Dr.Doody, a new Amazon Exclusive brand of “freshening toilet spray” from Perry Group International out of Los Angeles.
Leading brands in the toilet spray category on Amazon.com include Poo-Pourri, Squatty Potty, Mask, Air Wick, Flushie, Puracy, and Purell. Poo-Pourri and Refresh are top sponsors on organic searches currently.
We’ve seen several Amazon private brands launch in the household cleaning products area. Follow TJI as we continue to track Amazon’s rapidly evolving private brand efforts.
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