Sugarly Sweet is the first Amazon Exclusive sweetener brand we have seen. It joins a growing number of other Amazon Exclusive “Our Brands” in the food and beverage grocery category.
Like the owners of many other new Amazon Exclusive brands, Sugarly Sweet brand products just launched on Amazon with dozens of Vine reviews. Also like the owners of many other new Amazon Exclusive brands, Merisant has made no official announcements about the launch that we have seen.
Merisant was formerly a division of Monsanto and was acquired by investors in 2000. It is currently a privately held subsidiary of MacAndrews and Forbes, a large holding company owned by billionaire Ron Perelman.