Equal Launches Sugarly Sweet, An Amazon Exclusive Artificial Sweetener Brand

Merisant, the maker of Equal artificial sweeteners, has quietly launched Sugarly Sweet, a new Amazon Exclusive sweetener brand, we have found.

Sugarly Sweet is the first Amazon Exclusive sweetener brand we have seen. It joins a growing number of other Amazon Exclusive “Our Brands” in the food and beverage grocery category.

So far, Sugarly Sweet has launched sweetener packet products with Aspartame, Stevia, Saccharan, and Sucralose. It has also launched granulated sweetener products with Stevia and Sucralose.

Like the owners of many other new Amazon Exclusive brands, Sugarly Sweet brand products just launched on Amazon with dozens of Vine reviews. Also like the owners of many other new Amazon Exclusive brands, Merisant has made no official announcements about the launch that we have seen.

Merisant was formerly a division of Monsanto and was acquired by investors in 2000. It is currently a privately held subsidiary of MacAndrews and Forbes, a large holding company owned by billionaire Ron Perelman.

We are now tracking over 30 Amazon private label and exclusive food brands in our TJI Amazon Brand Database.

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