It’s a challenge that all Amazon sellers face: run out of stock for any length of time, and your search ranking will likely suffer and take time and effort to recover.
Well, running out of stock happens to Amazon’s own brands too. Earlier this week, Amazon’s Presto! Ultra-Soft Toilet Paper was “Temporarily out of stock.”
It’s back now, with the top ranking in organic search results for “toilet paper” per our spot tests.