HealthWise and EverOne, Two More Healthcare-Related Amazon Exclusive “Our Brands,” Launch

As we continue to track Amazon’s healthcare efforts, we are seeing two new healthcare-related Amazon Exclusive “Our Brands” now live on

The first is Healthwise, which currently only lists one product for sale, the HealthWise Maximum Strength Pain Relief 4% Lidocaine Patch. We are not totally clear on who is making this Healthwise brand as there are multiple other Healthwise brands out there – one possibility is this Healthwise that makes dietary supplements, but we’re not yet sure.

The second is EverOne, which is currently selling this first aid EverOne Instant Cold Pack, in addition to several nitrile gloves. The item is launching with several Vine reviews. Based on trademark records, EverOne appears to be produced by Brooklyn-based EverReady First Aid, a maker of first aid kids for industrial, commercial, residential, and military use.


Healthwise joins other OTC medicine Amazon “Our Brands” including Basic Care (Perrigo), SoundHealth (Bestco), Wellness Basics (PL Developments), and Primary Health (Aurohealth), whose launch we identified in November. EverOne joins SimplySafe and SupplyMaster as Amazon Exclusive brands selling nitrile gloves under Amazon’s “Our Brands” program.

Both Healthwise and EverOne have been added to the TJI Amazon Brand Database. For more, subscribe to the TJI Briefing.

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