J.Crew Launches “LOOK by crewcuts,” a New Amazon Exclusive Children’s Clothing Brand

J.Crew, which started selling its J.Crew Mercantile brand of clothing on Amazon just last fall before then saying it would discontinue the brand, has just launched a new Amazon Exclusive brand of children’s clothing.

The new brand is called “LOOK by crewcuts,” with LOOK being an acronym for “League Of Outstanding Kids.” “Amazon partnered with crewcuts to create a fun, affordable, everyday collection that kids will love,” product pages say. We’re seeing 34 items live as of now, with all items priced under $30.

LOOK by crewcuts has been added to the TJI Amazon Brand Database.

Not only is J.Crew not abandoning Amazon like some thought it might when it announced changes to its plans for the J.Crew Mercantile brand in November, it’s now launching a new brand on Amazon. J.Crew Mercantile and other J.Crew merchandise is also still available for sale on J.Crew’s Amazon store as of now.