170-year-old Swiss chocolatier Lindt & Sprüngli has launched a new Amazon Exclusive chocolate brand as part of Amazon’s “Our Brands” program, we believe.
The new brand is called Cocoa K’choo, and currently includes several flavors of bars and cocoa, including “Dark & Dreamy Truffle,” “Totally Toasty Coconut,” “Merry-Go Mousse,” “Silky Sweet Frosting,” and more.
As is usually the case with Amazon Exclusive “Our Brands,” neither Lindt & Sprüngli nor Amazon have made any announcements regarding the launch that we have seen — but Lindt & Sprüngli is listed as the owner of the Cocoa K’choo trademark at the USPTO. Reviews for the Cocoa K’Choo items are dated since June.
While many new Amazon Exclusive “Our Brands” are owned by smaller firms, the launch of Cocoa K’Choo shows that Amazon is determined to work with established food and beverage giants like Lindt to create new brands and products that are exclusive to Amazon.
In addition to its Lindt flagship brand, Lindt & Sprüngli also owns the Ghirardelli, Russell Stover, Whitman’s, Pangburn’s, Caffarel, Hofbauer, and Kufferle brands. The company reported about $4.45 billion USD in sales in 2018.
Meanwhile, Amazon continues to invest in growing its private label food and beverage efforts. Recently, we’ve noted that Amazon was launching private label milk, dairy, and coconut water products under its Happy Belly and Solimo brands. We are also seeing signs that Amazon is planning to further invest in and expand its private label food and beverage offerings in the form of new job posts focused on these roles.