In the weeks leading up to Christmas, Alexa skill developers have been preparing for the Christmas traffic rush.
Last year, developers saw usage double from December 22 to December 24, followed by another double from December 24 to December 25, as devices are unboxed around Christmas. Since the number of Alexa-enabled devices only continues to grow, we’d expect to see the same this year.
And, as one data point shows, the pattern is likely continuing this year. Today, the day after Christmas, the Amazon Alexa app is the highest ranked free app in the iOS App Store in the United States. A couple of weeks ago, it was ranked above 50.